In communications, we spend a lot of time making stuff: writing stories, designing graphics, taking pictures, shooting videos, composing social media posts …. And how do we measure the impact of all that output? There are metrics, of course: clicks, views, likes, shares, time on page, bounce rates, fancy formulas that assign a monetary value… Continue reading Project Review: Empowering Students
Category: project review
Project Review: Celebrating Black History Month
Sometimes things come together as a result of months of planning and a steady, methodical process of creating and refining content. Sometimes, they come together as result of 30-minute, back-of-the-envelope improvisations. A recent interactive package that I pulled together to celebrate Black History Month was definitely the latter. On the morning of February 1, a… Continue reading Project Review: Celebrating Black History Month
Project Review: Illustrating Data Analysis
I recently put together this illustration: It’s a promotional graphic for a project analyzing data on the graduation and career paths of PhD students. That sentence, plus the name of the project, was essentially the entire project brief, so I had a fair amount of room for getting creative. Of course, there’s always the option… Continue reading Project Review: Illustrating Data Analysis
Project Review: The Common Wind
I’ve decided to try something new on this blog. Every so often, I’ll take a look back at a project I worked on. I do this not to show off the piece, but rather because I find it helpful to lay out my thinking process and dissect what I think went well and what could… Continue reading Project Review: The Common Wind