skills education career accolades references download PDF
skills
Software
- Adobe Creative Cloud apps (expertise in Photoshop, Illustrator, InDesign, Premiere)
- Mural
- Figma
- Confluence
- Jira
- Canva
- Microsoft Office
- Google Workspace
- Power Automate
- Tableau
- Various video and audio editing software
Web
- Content, user experience, information architecture, taxonomy
- User research (interviews, usability testing, etc.)
- HTML, CSS, Javascript, PHP
- WordPress, Drupal, Plone
- Google Analytics
Other Skills and Experiences
- Project management (including Agile)
- Writing and editing
- Data visualization/infographics
- Content strategy
- Strategic communication
- Science communication
- Proposal writing
- Blogging
- Social media
- Podcasting
- Style guides
- Photography
- Videography
- Native Mandarin and Cantonese speaker; intermediate in reading and writing Chinese
education
MA, Digital Communication, University of North Carolina at Chapel Hill
BA, Journalism and Mass Communication, University of North Carolina at Chapel Hill
Certification in Graphic Design, sessions.edu (an online school of design and new media)
Google UX Design Professional Certificate (in progress)
career
Senior Content Strategist
Nava PBC
December 2022-Present
- Providing content strategy leadership to help government clients develop personalized digital and print products
Senior Director of Communications
Duke University Graduate School
March 2014-November 2022
- Developed and implemented communication and content strategies for The Graduate School
- Planned, created, assigned, and edited content in a variety of formats for the school's digital channels (e.g., website, social media, newsletters) and consistently placing that content on university-wide channels
- Oversaw the school's websites, including content, user experience, taxonomy, and information architecture
- Managed executive communications for the dean of The Graduate School
- Advised the dean as a member of the school's senior staff
- Provided writing, editing, design, photography, and videography support for Graduate School offices
- Served on committees that oversee key Graduate School initiatives
- Served on multiple task forces working on diversity, equity, and inclusion at Duke
- Supervised communications interns
- Served as the liaison between The Graduate School and Duke's central communications office
- Interacted with the media on topics related to graduate education
- Built the Duke Graduate School's communications operation from scratch
- Oversaw a revamp of the school's website, from user experience to content
- Led the writing and editing of a successful proposal for a $1 million grant from the Alfred P. Sloan Foundation, as well as two successful renewal proposals
- Developed an interactive online guide to help students report harassment, discrimination, and related concerns
- Wrote and led the development of The Graduate School's strategic plan
- Oversaw content and planning for The Graduate School's 90th Anniversary (2016)
- Built a media library of more than 18,000 images and videos, most of which I created
- Collaborated with the university development office to create content for the Duke Forward campaign
Adjunct Instructor
Hussman School of Journalism and Media, University of North Carolina at Chapel Hill
September 2017-2020
- Taught Visual Communication and Multimedia for 3 semesters in the school's online certificate program
- Taught Digital Writing and Editing for 2 semesters
- Revamped part or entirety of both courses
Podcaster
Chinese Lore Podcasts
April 2014-present
- Independently producing podcast episodes that retell classic Chinese literature for English-speaking audiences
Assistant Director of Communications
UNC Eshelman School of Pharmacy
March 2007-March 2014
- Co-led the development and redesign of the school's website
- Developed and implemented communication and content strategies
- Wrote, created, edited, and designed content for a variety of media
- Provided design, photography, and basic videography services within the school
- Created and managed the school’s social media presence and mobile app
- Supervised student worker
Graphic Designer
Koroberi Inc. (B2B marketing agency)
August 2006-March 2007
- Produced, designed, and conducted preflight checks on ads, posters, product packaging, brochures, and other marketing material
- Designed mockups for websites
Graphic Designer
DESTINY Traveling Science Learning Program, University of North Carolina at Chapel Hill
January 2006-August 2006
- Developed graphics and layouts for high school science curriculum modules
- Created flyers, event programs, maps, posters, and other promotional materials for DESTINY and its sister programs
- Managed DESTINY's website
- Edited copy as needed
Lead Sports Designer/Copy Editor
The Herald-Sun newspaper (Durham, N.C.)
June 2004-December 2005
- Led and mentored a team of designers/copy editors
- Planned, developed, and managed special projects for the sports department
- Developed daily and special sections, including planning content, designing pages, creating graphics, editing stories, and occasionally writing content
Sports Designer/Copy Editor
The State newspaper (Columbia, S.C.)
November 2003-May 2004
- Designed pages, created graphics, and edited stories for the daily sports section, including the sports front two to three times a week
- Designed special sections
- Redesigned the weekly NASCAR page
Sports Designer/Copy Editor
The Herald-Sun newspaper (Durham, N.C.)
July 2000-October 2003
- Designed pages, created graphics, and edited stories for the daily sports section, including the sports front two to three times a week
- Assisted lead designer on special sections
- Occasionally wrote game stories and sports features
Sports Correspondent
The Herald-Sun newspaper (Durham, N.C.)
August 1997-July 2000
- Covered high school, college and professional sports events
- Composed the sports statistics page
- Covered the 1999 Special Olympics
accolades
2023
- Led the writing and editing of a successful renewal proposal for a $1 million grant from the Alfred P. Sloan Foundation to increase Duke University's recruitment and support of PhD students from underrepresented races/ethnicities in the physical sciences and engineering. This was the second successful renewal, allowing Duke to receive the maximum 9 years of funding (totaling $3 million) from the Sloan Foundation for this initiative.
2022
- Invited to participate in a panel on Podbean's Storytelling Podcast Week podcast to celebrate Asian voices in podcasting.
2021
- Led the writing and editing of a successful renewal proposal for a $1 million grant from the Alfred P. Sloan Foundation to increase Duke University's recruitment and support of PhD students from underrepresented races/ethnicities in the physical sciences and engineering.
- Delivered a presentation at the Association of American Universities' Wheel Bazaar Virtual Series, a summer showcase of initiatives to enhance Ph.D. education. My presentation was on the creation of a guide to help graduate students better understand the options and processes for reporting harassment, discrimination, and related concerns.
- Delivered a presentation at eduWeb Digital Summit Xpress, a long-running annual conference for communication professionals in higher education. The presentation was on strategies for success in a one-person shop.
- Interviewed by the The Translated Chinese Fiction Podcast and the Asian Fantasy Fiction Podcast about my podcasting work.
2020
- Interviewed by the Mandarin Slang Guide podcast and the Journey to the West podcast about my podcasting work.
2017
- Led the writing and editing of a successful proposal for a $1 million grant from the Alfred P. Sloan Foundation to increase the recruitment and support of PhD students from underrepresented races/ethnicities in the physical sciences and engineering.
- Interviewed by the Sinica podcast and Podcasting Smarter about my podcasting work.
2015
- The Duke Graduate School website, whose revamp I oversaw, was selected by eduStyle as the Best School, Department, or Faculty Site redesign of 2014.
2014
- Named the Outstanding MATC Graduate, voted on by the faculty administrators of the Master of Arts in Technology and Communication program at the University of North Carolina at Chapel Hill.
2013
- Received the Joy R. Gibson MATC Cohort Award, which recognizes the member of the MA in Technology and Communication cohort who most exhibited the qualities that help make a cohort successful, such as peer support, collaboration, and leadership. The winner is selected by the students.
- Inducted into Kappa Tau Alpha, a college honor society that recognizes academic excellence and promotes scholarship in journalism and mass communication. Membership must be earned by excellence in academic work.
2007
- Helped Koroberi, Inc. earn a spot among the top 100 business-to-business agencies in the nation as named by Crain’s BtoB Magazine, the leading business marketing publication in the US.
2005
Helped The Herald-Sun win the following:
- Associated Press Sports Editors Special Sections contest (top 10, circulation 40,000-100,000)
2004
Helped The Herald-Sun win the following:
- APSE Best Sunday Sections contest (honorable mention, circulation 40,000-100,000)
- Helped The State win the following:
- APSE Best Sunday Sections contest (top 10, circulation 100,000-250,000)
- APSE Best Daily Sections contest (honorable mentions, circulation 100,000-250,000)
2003
Helped The Herald-Sun win the following:
- N.C. Press Association Appearance & Design contest (3rd place, circulation 35,000 & over)
- APSE Best Special Sections contest (honorable mention, circulation 40,000-100,000)
- APSE Best Daily Sections contest (honorable mention, 40,000-100,000)
2002
Helped The Herald-Sun win the following:
- NCPA Best Sports Coverage contest (first place, circulation 35,000 and over)
- APSE Best Sunday Sections contest (honorable mention, 40,000-100,000)
- APSE Best Special Sections contest (honorable mention, 40,000-100,000)
2001
Helped The Herald-Sun win the following:
- Inland Press Foundation Special Sections Ideas contest (1st place)
- APSE Best Sunday Sections contest (top 10, circulation 40,000-100,000)
- APSE Best Special Sections contest (top 10, 40,000-100,000)
- NCPA Best Sports Coverage contest (4th place, circulation 35,000 and more)
2000
- Larry Keith Award for sportswriting
references
References are available upon request.