In 2016, the Duke Graduate School marked the 90th anniversary of its founding. Starting in late 2015, I oversaw the planning and implementation of the anniversary celebration, which involved both content strategy and event planning. I developed a series of digital content and in-person touchpoints that strategically leveraged the occasion to strengthen the school’s connection… Continue reading Project Review: Anniversary Celebration

When I joined the Duke Graduate School in 2014 to build and oversee its communications operation, the school had one newsletter that was sent out as a PDF three times a year with no tracking to measure success. Over the course of my first year, I developed a vastly improved email newsletter that effectively reached… Continue reading Project Review: Creating an Effective Student Newsletter