How I turned a potentially dry presentation about content and data mapping into an interactive Lego experience.
Category: communications
Project Review: Anniversary Celebration
In 2016, the Duke Graduate School marked the 90th anniversary of its founding. Starting in late 2015, I oversaw the planning and implementation of the anniversary celebration, which involved both content strategy and event planning. I developed a series of digital content and in-person touchpoints that strategically leveraged the occasion to strengthen the school’s connection… Continue reading Project Review: Anniversary Celebration
Project Review: Creating an Effective Student Newsletter
When I joined the Duke Graduate School in 2014 to build and oversee its communications operation, the school had one newsletter that was sent out as a PDF three times a year with no tracking to measure success. Over the course of my first year, I developed a vastly improved email newsletter that effectively reached… Continue reading Project Review: Creating an Effective Student Newsletter
Project Review: Being Brainy
A little Photoshop magic helps lift a story into the spotlight.
Project Review: Threading Together Soundbites
Sometimes you do storytelling in the form of a 10,000-word story. Sometimes you do it with compelling images, videos, and sounds. Sometimes you do it in the intro to a strategic plan (which I’ve actually done). And sometimes, all you have are a bunch of talking-head Zoom recordings, which was what I had to work… Continue reading Project Review: Threading Together Soundbites