In communications, we spend a lot of time making stuff: writing stories, designing graphics, taking pictures, shooting videos, composing social media posts …. And how do we measure the impact of all that output? There are metrics, of course: clicks, views, likes, shares, time on page, bounce rates, fancy formulas that assign a monetary value… Continue reading Project Review: Empowering Students
Category: web
Project Review: Celebrating Black History Month
Sometimes things come together as a result of months of planning and a steady, methodical process of creating and refining content. Sometimes, they come together as result of 30-minute, back-of-the-envelope improvisations. A recent interactive package that I pulled together to celebrate Black History Month was definitely the latter. On the morning of February 1, a… Continue reading Project Review: Celebrating Black History Month