When I joined the Duke Graduate School in 2014 to build and oversee its communications operation, the school had one newsletter that was sent out as a PDF three times a year with no tracking to measure success. Over the course of my first year, I developed a vastly improved email newsletter that effectively reached… Continue reading Project Review: Creating an Effective Student Newsletter
Category: project review
Project Review: Duke Graduate School Site Redesign, 2014
“Welcome aboard! Oh by the way, we started a website redesign last week.”
Project Review: Being Brainy
A little Photoshop magic helps lift a story into the spotlight.
Project Review: Threading Together Soundbites
Sometimes you do storytelling in the form of a 10,000-word story. Sometimes you do it with compelling images, videos, and sounds. Sometimes you do it in the intro to a strategic plan (which I’ve actually done). And sometimes, all you have are a bunch of talking-head Zoom recordings, which was what I had to work… Continue reading Project Review: Threading Together Soundbites
Project Review: Soundtrack of a City
When you are writing a feature story, sometimes you have to scrape and scratch to cobble together a halfway decent opening (or lead, in journalism parlance) from the material you have. Other times, you have so much great content that your problem is deciding which of the multiple strong angles you should go with for… Continue reading Project Review: Soundtrack of a City